The Plymouth Roadrunner is a mid-size car with a focus on performance built between 1968 and 1980. The father of the Roadrunner was Elwood P. Engel, who was director of the Chrysler design studio. Engel left the Ford Motor Company design team and came to Chrysler with a great passion for automotive style.
Toward the end of Engel's career, he led the creation of the Plymouth Roadrunner. The Road Runner was a high-performance car named for the famed animated cartoon bird character. According to automotive historians, Chrysler paid Warner Brothers studio $50,000 for the licensing of the name, which included the iconic "Beep Beep" horn sound recognized and beloved by Road Runner fans.
The 1968 Plymouth Road Runner models were first introduced as a mid-year release with its unique hood and simulated air scoops. A total of 15,359 units were produced that year launching the car model that has become a very successful part of our automotive history.
The earliest of the 1968 models were available only as 2-door, B-pillar/post model and this car is an early 68, ammenable to the heafty 440 X 6 and hemi engine powerplants.
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