During the early 1960s, automakers were exploring new ideas in the personal luxury and specialty car segments. Chrysler selected their Dodge Division to enter the marketplace with a mid-size sporty car to fit between the "Pony Car" Ford Mustang and "Personal Luxury" Ford Thunderbird. The intention was to create a fastback look while sharing as much existing company hardware as possible while utilizing lessons learned from the luxury coupe Chrysler 300.
On January 1, 1966, viewers of the Rose Bowl were first introduced to the new "Leader of the Dodge Rebellion", the 1966 Charger. Designed by Carl "CAM" Cameron, the Charger introduced a fastback roofline and "electric shaver" grille, complete with fully rotating headlights, a feature not seen on a Chrysler product since the 1942 DeSoto. The fastback design ended in the rear over a full-width six-lamp taillight with chromed "CHARGER" lettering.
The Charger was introduced in mid-season of the 1966 model year in response to the Rambler Marlin, Ford Mustang, and Plymouth Barracuda. The styling was a departure from previous Dodge mainstream cars and set a new standard for radical fastback design in American mid-size automobiles.
• 1 of 218 built with automatic transimission;
• first year of availability of the 426 street hemi to the public;
• original dual point ignition;
• 8 3/4 positraction rear end
• front and back bucket seats with console extending to trunk
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